The consumer journey is undergoing its next significant transformation since the rise of digital commerce. As AI-powered agents influence how people discover, evaluate, and purchase products, traditional marketing models are being challenged in real time. At the same time, retail media has emerged as a dominant force, performance marketing is evolving beyond clicks and conversions, and brands are navigating a future where decisions are increasingly be made by algorithms as much as by consumers themselves.
 
This session is a forward-looking discussion on where commerce is headed next.