JCPenney continues to challenge the status quo through unconventional, bold retail campaigns that make high-quality fashion accessible to all. Its exclusive collaboration with supermodel and entrepreneur Ashley Graham broke the mold in more ways than one—from designing a curves-only collection versus appealing to everyone, to storytelling across unexpected channels. In a fireside chat between Catalyst Brands CMO Marisa Thalberg and Ashley Graham, you’ll hear the behind-the-scenes details that went into disrupting the fashion world, how JCPenney and Ashley are democratizing style for all body types, and how an unexpected marketing strategy brought it all to life.