Following the global impact of a dedicated BBC World News segment on ‘Waves of Will’ the latest solution from an ongoing partnership between Dentsu Lab and NTT, this special session at Dentsu Beach House puts a spotlight on the importance of human-led innovation through an intimate conversation led by Emmy nominated BBC Worldwide journalist Mark Lobel. In the session, we take a critical look at the volatility of innovation, and why it is essential that we prioritise innovation for good, towards the positive progress of humanity.

Together, our speakers will explore ways of harnessing advanced, emerging technology and unique solutions to move the world forward, and address critical, overlooked human needs, told through the lens of dentsu’s groundbreaking innovation work. At the heart of the session, a powerful pre-recorded message from Breanna Olson, Waves of Will protagonist living with ALS, whose story captured a global audience when she performed once more using brainwaves live on stage.