Thirty years ago, iProspect helped define performance marketing. We are not marking the anniversary by looking back. We are proving that the best is still ahead. The Acceleration Sessions are three named chapters, each a stand-alone moment, that collectively give the content portability beyond the day and turn the run-of-show into a continuation of our Still Accelerating global brand campaign.

• Chapter I, Legacy. The iP30 Fireside. Two organizations. Three decades. One inflection point. iProspect and Google have shaped performance marketing since the internet had a homepage. Legacy framed as a launchpad, not a finish line.
• Chapter II, Reinvention. Built to last. Built to lead. In 1995, eBay listed its first item. In 1996, iProspect ran its first search. Thirty years later, both brands are doing what most of their contemporaries did not survive to attempt: rewriting themselves in public.
• Chapter III, Velocity. Accelerating Speed. Accelerating Fandom. Formula 1 did not just grow. It became the cultural event-sport of the decade and rewrote what brand partnership in sport can be. McLaren is the operating system. This is what acceleration looks like at full throttle.

Join us beachside for an exclusive programme of leadership conversations, live panels, and a sunset happy hour designed for those of us shaping what comes next, as we toast 30 years at the forefront of brand and performance.

• 4:00 to 5:00 PM - Programming
• 5:00 to 6:30 PM - Happy Hour