From growing up with anytime, anywhere video to immersive gaming and social storytelling, the next generation of consumers is redefining how creativity, community, and commerce collide.
In this future-forward session, Val Vacante, SVP, Solutions Innovation at Dentsu, leads a bold conversation with industry leaders to explore the future of brand expression and the ever-evolving media landscape.
The panel will dive into how brands are innovating through cross-platform collaboration—leveraging creators, connected ecosystems, and advanced video intelligence to co-create meaningful and measurable experiences through gaming, chatting, scanning, watching, browsing, buying, and beyond.
Together, they’ll unpack how data-driven insights, human-centered design, and next-gen media strategies are enabling more predictive, participatory, and purposeful engagement with Gen Z and Alpha—where every signal is a new opportunity to connect, convert, and create cultural relevance
