DENTSU BEACH HOUSE MAIN STAGE SERIES

Cutting through media noise, iProspect Global Client President, Dan Friel hosts Carlsberg’s Global Head of Media, Henna Mertsola, Author and advertising industry heavyweight Les Binet, and Lumen’s MD, Mike Follet to show attention metrics turn authentic engagement into cultural relevance and sustained commercial growth.

Moderated by: Tifenn Cloarec, Global Head of Strategy, iProspect