When sports first hit the screens, athletes simply competed in front of a larger audience. It wasn’t long before that went global and digital technologies created myriad new ways to reach audiences that were quickly becoming fans. Today, we’re entering a new era of sports, where fans are demanding new formats, new ways to get closer to athletes and teams, and a world in which rights holders, athletes and brands are architecting a new order. Hear from US tennis star Sloane Stephens and Minute Media President, Rich Routman on their plans for Sports 3.0.
Moderated by: Matt Manning, Global CEO, MKTG Sports & Dentsu Sports International President
