To stay competitive and drive sustainable growth, companies need to continuously develop new businesses and services. But the breakthrough ideas required for true innovation often struggle to surface, held back by rigid corporate cultures and the weight of legacy brands. The key to overcoming this challenge lies at the intersection of human creativity and Generative AI.
In this session, we’ll share how dentsu is combining decades of creative expertise with a proprietary AI system, trained on vast datasets, brings together consultants and creatives from dentsu BX. Together, they are generating groundbreaking business ideas, beyond what could be achieved by AI or human creativity alone. Through real-world case studies, we’ll show how this synergy of human ingenuity and generative AI is redefining what’s possible in business and service innovation.
Join us to discover how this new collaboration model is unlocking a new frontier of innovation, and how it can transform the way your organisation develops its next big idea.
