DENTSU BEACH HOUSE MAIN STAGE SERIES

In an era where creative expression is increasingly shaped by communities and platforms, this session explores how brands can unlock new value through User-Generated Content (UGC) ecosystems. With a spotlight on Roblox, dentsu’s House of Creators initiative, and the rise of next-gen creator communities, we’ll showcase how gaming, fashion, and community-powered storytelling are converging to redefine the future of brand engagement.