DENTSU BEACH HOUSE MAIN STAGE SERIES

Scaling Creativity Without Sacrifice: How AI Is Redefining Content Production

Sponsored by Adobe

WEDNESDAY 18 JUNE 2:00 PM - 2:30 PM

 

 

As content demands surge across channels, brands are under pressure to create more, faster—while staying true to their brand identity. At the same time, generative AI is reshaping the marketing and creative landscape, offering unprecedented opportunities for scale and efficiency. But unlocking its full potential requires a thoughtful approach that preserves quality, consistency, and brand integrity. Explore how generative AI is transforming how we scale content production without compromising creativity or brand control.

Moderated by: Jason Oke, Global Client President, dentsu

 

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SPEAKERS

VARUN PARMAR

VARUN PARMAR

General Manager of Adobe GenStudio, Adobe

& Firefly for Enterprise


ABBEY KLAASSEN

ABBEY KLAASSEN

Global Brand President & US CEO

Dentsu Creative


CHRISTOPHER HIRSCH

CHRISTOPHER HIRSCH

Head of Brand, Creative & Social

Intel


JASON OKE

JASON OKE

Global Client President

dentsu

Where to find us

DENTSU BEACH HOUSE

45 Boulevard de la Croisette

Cannes, Provence-Alpes-Cote d' Azur

(across from the Mondrian Hotel)