The creator economy is changing how brands connect with audiences. In this panel, we'll explore how creators, influencers, and the cultural moments they tap into, shape long-term brand storytelling—not just one-off posts. Learn how top brands are connecting with audiences by building authentic partnerships that drive trust and engagement. From community-led content to platform-native storytelling, discover how creators are helping brands tap into cultural moments and fandoms in real time, sparking emotional connections that traditional marketing can’t always reach. Join us for a candid look at the new rules of influence in a world that values authenticity over ads.
Moderated by: Bridget Jewell, Executive Creative Director & Head of Social Creative Lab, Dentsu Creative
