DENTSU BEACH HOUSE MAIN STAGE SERIES

Anime has become a global phenomenon, growing to become a $25bn+ annual revenue industry - one in which dentsu plays a key role in the production, development and growth of IP. With as many as 1 in 3 Gen Z watching it on a weekly basis, how do brands authentically take part in this cultural wave?

Join this session to discover why Azuki built their brand through anime and authentic storytelling, and how dentsu helped bring their ambitions to life.

Moderated by: Pascal Rotteveel, Executive Creative Director, Dentsu Lab