"Culture is not made up of things, people, or deeds; it is the invisible bonds that tie them together." – Antoine de Saint-Exupéry
In this fireside chat, we will explore how marketers can harness the power of cultural understanding to create authentic, emotionally resonant creative campaigns that not only deliver against business objectives but also build lasting connections with diverse audiences.
In an era where consumers prioritise authenticity and social awareness, Netflix’s Senior Director of Marketing Partnerships for EMEA, Jordan Peters and dentsu’s UK&I CEO, Annette Male, will discuss how brands tackle the challenge of social relevance to stand out while staying meaningful. Multi-million-dollar campaigns can cut through, but it is also the speed and agility to connect with consumers in ways that evoke emotions and create powerful experiences people want to talk about.
Join the discussion and hear how brands need to combine creativity and culture, to create conversations that ultimately increase engagement with their audiences.
Moderated by: Jessica Tamsedge, CEO, Dentsu Creative UK
